“Facing Tomorrow”
 The First Israeli Presidential Conference

Background:

• The conference was conceived by President SHIMON PERES as the milestone event celebrating Israel’s 60th anniversary. Its mission: to examine the most pressing issues facing the future of Israel, the Jewish People and the international community.
• It was attended by President George W. Bush and 13 other heads of state. 
• After competing with eight other PR firms in an open tender, Lone Star was selected by President Peres to mange all aspects of international media at this first Presidential Conference

The Roll Out:

• Lone Star announced the conference through three presidential interviews with carefully selected international media and prepared the President with key messages designed to emphasize the upcoming assembly
• Newsweek Magazine – Resulted in a multiple-page spread about the President and the conference in the weekly edition, an on-line interview and on-line video interview about the conference
• The Associated Press – Resulted in hundreds of stories in the world’s most prestigious media
• The Jewish Telegraphic Agency – Resulted in hundreds of media stories throughout the world’s Jewish media and throughout Diaspora Jewish communal organizations

The Conference:

• LS managed registration of hundreds of foreign journalists covering the conference and ensured that their technical needs were met
• The expanded team managed and manned a state of the art Media Center throughout the assembly
• LS researched unique angles for the over 400 members of the international media who attended the conference matching them with relevant VIPs and stories
• Dozens of interviews were conducted at the conference itself
• Lone Star coordinated all media work with the office of the President, the Prime Minister’s Office, Ministry of Foreign Affairs and Government Press Office

Results:

• Live TV Coverage on CNN, FOX News, MSNBC, CSPAN, BBC etc.
• Thousands of hits in the print and on-line media around the world
• 3-volume retrieved media books documenting Lone Star’s successful global coverage